Any business is all about who you know and how you can help them but MLM marketing focuses even more on this aspect so that you will be able to convert your contacts into people who you can actually help with your business. By making sure that you can use your contact list in the right way, you’ll be able to make the most out of everyone you know and even be able to meet more people.
The actual network that you already have can be your biggest asset with MLM. Make sure that you use this market first and you work to make sure that you are helping out the people who you already know. The number one thing that you need to remember when you are using your own network is that you don’t need their business but they need your product. Keeping this mindset will make it easier to share your opportunity with them. It will also help you to be more confident with your marketing and tell people about the options that they have available to them.
Cold calling is so old school. Now, it’s all about cold email and simply talking to people face-to-face. It is a good idea to make sure that you are obtaining the email addresses legally – consider using a reputable service for the e-mail addresses of people who might be interested in your product. As far as face-to-face talking, you can try to solicit them at places like the mall and department stores but that might get you in trouble. Instead, always be advertising yourself and be extremely friendly. Just striking up a conversation with people in the line at the grocery store can lead to a ton of sales.
Refer a Friend
One of the biggest assets that you have, when you are trying to build a network, is the network that you already have. Offer your customers some kind of discount or bonus for referring a friend. If their friend purchases, they should get an even bigger prize for it. It doesn’t have to be something huge or something that detracts from your sales, but most people will be excited to get even a small percentage off of their total amount that they have spent. Make sure their friend is a willing referral.
The chances are that you are going to have some major rejections with your network. When someone has an objection, consider solutions to their problems. If it feels as if the person is just really uninterested, stop pushing them to purchase from you.
Consider Someone Else
Once you have reached the point where you no longer want to continue pushing a sale, ask them to refer a friend. You may be surprised to find that most people have a friend they are thinking of when you were talking to them. Even if they can’t use (or afford) the product you have, they probably have a friend who can.