MLMs have been around for decades. Many have not succeeded over the years but the ones that have tend to be very successful. Successful MLM have several commonalities, especially those in the weight loss and nutrition industry. Their products, business plan, and even their branding is similar. Case and point: Kyani and Usana. Each of these companies has staked a claim in the supplements side of network marketing. In this article we will take a closer look at each company to see just how closely these two companies go head to head.
Usana got it’s starts in 1992 while Kyani was not founded until 2005.
The founder of Usana is Dr. Myron Wentz. His background in microbiology and immunology played an important role in the creation of Usana. Seeing the toll that degenerative diseases took on his family and patients, he decided to dedicate his life to improving the health of others on a cellular level. To read more about Dr. Wentz visit http://drwentz.com/
Kyani was founded by a group of friends who were in Alaska and found out about the health benefits of the wild Alaskan Blueberry. The decided to create products featuring this ingredient and sell them in the form of network marketing.
Usana sells dozens of products, each focused on having an overabundance of nutrients. From supplements, diet and energy products, diet and meal replacement, hair care and skincare products, each of their nutritional products is marketed to individuals as part of a customized nutritional plan that is packed with antioxidants, vitamins, and minerals.
Kyani has two product lines: a skincare line and a nutritional supplement line. In their healthcare line are three main products designed to work as a nutrient system. Their focus is on antioxidants, fish oil, and energy. The Kyani skincare system is called Fleuresse and it features various creams and serums.
The Usana business plan is similar to the average MLM. As a Usana distributor you can earn profits on retail sales, commissions on the sales of those you have recruited, and incentives such as luxury trips, cash bonuses, and even cars.
The Kyani business plan seems to have several more hoops to jump through, but with each hoop comes a different type of bonus or opportunity. Generally speaking, you earn a profit on the products sold and the products sold by the distributors who are under you. As you grow your team you receive additional compensation and perks.
Of course not everyone who joins an MLM is successful. In fact, very few Usana representatives ever see any success. A link to their compensation plan and income disclosure shows the numbers: https://www.usana.com/static/images/na/Training/ComplianceCorner/AveIncome-US-EN.pdf
The distributors – or what Usana calls their “business builders” – who are in the top tier for payout represent less than 1% of their business builders and a tenth of one percent of all affiliates of Usana. And even if you get to the top tier, on average, those business builders only make $250K per year . . .before taxes.
As for Kyani, their highest rank based on their income disclosure form (http://usincome.kyani.net/) is the purple diamond. Only 0.02% of all distributors reach this rank. On average, those at the purple diamond level earn $58K per month (annually $700K). The average time that it took for those at this level to reach their goal was just over 11 months.
While their logos and mission statements are similar, it is clear that there are some major differences between Usana and Kyani. While Usana has focused on growing several product lines and simplifying their compensation plan, Kyani has maintained their core products and expanded their compensation plan. While it may be harder to succeed at Kyani, the rewards are much more lucrative.