In the hotseat this week is a global network marketing company with a presence in dozens of countries around the world. It is no secret that network marketing companies tend to get their fair share of online hazing, but we want to see how Kyani has handled negative press and manage their online reputation. Using Kyani as an example, you can learn from a global company how to improve your own brand image and avoid the mistakes commonly made by small business owners.
Online search has changed the game for both big and small business. We can now use our phones to search right then and there for everything we could ever want to know about a business. From the location, contact information, history, reviews, even personal information about management and employees. The first impression of your business with a Google search could win or lose customers. Let’s see how Kyani does:
Based on the results of the Google search, it is safe to say that Kyani has some improving to do. For starters, instead of their Google brand info showing up, an information card about a place in Greece appears. It’s unclear whether this is just the search engine playing catch-up, or if the Kyani brand page is not as requested as the information regarding the small village in Greece, or maybe the Kyani brand page is just too new to rank! The stealthsecrets.com result appears rather negative and should be noted. Considering that it outranks official Kyani websites and social media pages, there is work to be done.
For the location-specific results, it is clear that Kyani has been tackling their online image. Their local page for their headquarters appears on the right along with reviews. Within the organic results are review sites, social media pages, and even a YouTube video. Bravo! Hopefully as they keep this up, the results will spill over into non-location specific results.
At the bottom of any search result page is the list of related searches. These can be very helpful to both searchers and businesses. It tells your potential customers what other phrases people have used to find out more information, but it also gives you a list of phrases that you can use to make sure that you are providing the information that people want and need. Here are the related searches for kyani:
These related searches all result in accurate results for users, but there could still be improvements. For example, the top result for “Kyani Ingredients” is a website that shows the ingredients in just one of their products. This would be a prime opportunity for Kyani to provide easy-to-find nutritional information as well as ingredients list for each of their products. Currently, there is not an easy way to find the ingredients in each of Kyani’s products. It is easy to see the list of nutrients that each provides, but not the specific ingredients that provide those nutrients. While we recognize the importance of protecting proprietary information such as the exact methods percentage of ingredients used, there is also a need for potential customers to have the research they need to decide whether these products are right for them.
Put It To Work
Use these methods to research ayourself and decide if there are areas that you can improve on for your own business. Start by researching your business both with just the name and the name WITH the headquarter city. If you know you have helpful information out there and it is not ranking, or if people are asking questions and you are failing to answer them, get to work and start providing the people with what they need.